Why use YouTube marketing?

The is a buzzing source of information, overflowing with content about all sorts of subjects. It has been estimated that there are literally millions of pages of content added each month to the enormous archive of information that already exists.  Somewhere in that massive archive is your website. It is somewhere, generally buried behind the corporate giants in your industry. Do you have any idea how easy it is for your website, that you spent time and money in producing, to get lost in such a vast library of content?

If you search online, you will likely find one answer as to how to keep your site visible for your target demographic – use Google. You can read page after page of advice on how to create your website so that Google will rank your site higher in their indexes. This is all well and good, but if that is all that you do, then you are missing out on some serious traffic.

For your website to fulfil its potential, you need to utilise another great web tool – YouTube.  There are two key reasons that you need to use YouTube to market your business and website.

Firstly, YouTube has been recognised as the second largest search engine online (behind Google). This means that there are millions of searches every single day on YouTube. Increasingly people are using YouTube as a means to find resolutions to problems, from how to play guitar to how to set up businesses for themselves. People are opting for video information as much as for text. To not use YouTube, you are cutting off access to your service or products to millions of people every single day.

Secondly, YouTube itself ranks very highly on Google. This means that Google recognises that when people search through Google on a subject, they will likely want to see a video on that subject.  Unless your website is incredibly popular and hugely successful, an established YouTube video would likely  index higher on Google than your own website.  In fact, YouTube will often outrank the industry giants on many subjects. This can represent an enormous boost in traffic for you. The difference in targeted traffic from indexing on page one of Google (as YouTube consistently does) and even on page two is hard to comprehend.

YouTube is key to marketing your business/brand/products because not only will it rank significantly high on a search engine results page, but also because those that search on YouTube directly will find your videos.

There is a real quality of traffic that comes from YouTube to your site. People so often talk about traffic as though it is the key to success, its really not the key to anything. The key to success is targeted or quality traffic. This means that people who are searching for your product/service (whether they know about you or not) are likely to find you if you use YouTube correctly in your online video marketing. This should be common sense, however it is so often overlooked. Think about it this way: if your business is in selling cars, then would it be better to get one hundred hits from people who are looking for legal advice, or ten hits from people who are looking to buy cars?

Marketing on YouTube provides the quality of traffic that your business needs to be successful, if you know how to use it correctly and it can become your YouTube marketing Secerts.

B Bop