I’ve notice that one of the video concepts that has gotten a lot of attention for the last few years that video marketing has been a buzz is the idea of having a video that ‘goes viral’. Everybody talks about have a ‘viral video’ as if it’s some sort of Holy Grail of marketing.

I suppose having a video go viral is a good thing for one’s video marketing campaign but the other day I was contemplating why it is that so few marketers do have videos that go viral.

Keep in mind of course that the obvious assumption in discussing video marketing and viral videos is that the video maker has a product and/or brand they want to promote. Keeping that in mind, I think I have an idea on the reason most videos don’t go viral.

Basically, they ignore some basic rules of good movie-making. There’s more to having a viral video than the video just being cute or weird or having some sort of unusual content. In that regard, ‘content is not necessarily King’.

Read More about Viral Video…Packaging Is Important Too