Happy New Year To All You Online Video Superstars!

Hello and Happy New Year to all my Lifestand readers, NicheCeleb customers, Acting For Real students and friends.  I couldn’t let this august occasion go by without a few words.

I trust you got the video I sent out a few days ago with my Christmas message.
But the New Year brings up slightly different thoughts.

While Christmas is a time to be thankful for blessings received in the past or recently, New Years is usually considered the time to express our optimism about the future.  Usually that’s done in the form of resolutions.  Whether or not we actually do everything we say we will is another issue and that’s where I want to encourage you to do something with the knowledge you have.

If you’ve been reading the content here on Lifestand for any length of time, I know you know more about Youtube Video Marketing than most people.  You know about making online videos, how it can benefit your business or local business, how to connect wtih your audience, and many more things that we’ve discussed on Lifestand in in my courses.

Here’s the important thing though:

Do you know what the difference between ‘knowledge’ and ‘wisdom’ is?

The difference is that ‘knowledge’ is just facts.  ‘Wisdon’ is knowing what to do with thosefacts.  Therein lies the heart of my message.  I really, really want to encourage you to do something with your knowledge about online video.

You read about entrepreneurs in Entrepreneur and other magazines but I want one of those successful entrepreneurs to be you in 2012.  Most entrepreneurs weren’t outrageously successful at first but rather their ideas and projects usually required a little tweeking.  But you look at those people now and they’ll all tell you that they’re glad they didn’t give up.  And I know that one of the things that motivates them is that they had a clear vision of what the alternative was.

I want to remind you that you’re worth more than ‘average and ordinary’ results in life.Just the fact that you’re reading this proves that.  I know you want more in your life.  And I want to tell you that you can have it if you just keep on putting one foot in front of the other and moving ahead.  Don’t be afraid to fail in 2012 because the price of success is a lot less than the price of ‘average and ordinary’.

I hope you’ll set some big goals for 2012 and not let FEAR (False Evidence Appearing Real) keep you from going after your dreams.  99% of what your worry about never happens and the 1% that does usually proves to not be as bad as you thought it might be.

So…..set some goals to move ahead with your ideas for using online video to make your world and your community a better place.  I still think the best way to get the experience you need is to just start talking to business people about whatever it is that you do feel confident about…..something about online video of course.

I can guarantee you you’ll find a receptive audience because businesses are more open minded for new solutions than ever before.  They’re all willing to listen to free advice.

Even if you have to do some stuff for free for somebody, I’d recommend you go ahead and do it.  Sooner or later something you do is going to work BIG TIME.  And when that happens you’ve got your track record that you can use to leverage up to bigger and more profitable work for other customers.  It’s a sort of benevolent, goal directed charity.

I’ll give you a more specific, tactical suggestion:

Start some kind of local news blog.  Blogger.com is free and works just fine. Put a few opening posts/articles on it about your local neighborhood and then go out and just ask some local business people if there’s anything you can ‘put up’ for them….totally free.
Offer to post some pictures and maybe even a very brief video interview.

This is probably the easiest way to kick off a new career for yourself in 2012.  Once some local businesses see that you can deliver ‘views’ there’s little doubt in my mind that they’ll want to pay you for more services and/or exclusivity.

Anyway, I hope 2012 is a great year for you.  I’m sure we’ll see lots of new developments in video technology and I’m sure a lot of them will be with our old friends Youtube.com.

Meanwhile, I hope you enjoy your New Years parties.  I’ll be spending time with my family but I’ll also be thinking you you.  You’re all part of my extended family.

Happy New Year and
Be BOP,

Thom

Today I’d like to remind you that your videos don’t have to be perfect to be effective.  Yes, people who promote video marketing and YouTube like I do talk a lot about the right way to do this and that but the simple fact of the matter is that most people never do anything….right or wrong.  The implication of that is that you can beat the majority of your competition be doing any video at all.  They don’t have to perfect in all those ways we’ve discussed in the past.

I’ve been reading a lot lately about search engine marketing and SEO (search engine optimization) and video marketing and it’s very apparent to me that Google is extremely ‘pro-video’.  Of course they would be…..they paid big money for YouTube, right?

But what I found very interesting in my reading was that I realized that when you look at the average Google search engine results page, for almost any highly competitive term, you’ll find a lot of types of results on that page in additional to simple ‘organic’ search results.  I’m referring to Google Places, Google Images, Google Maps and such.

In fact, it was called to my attention that nowadays it’s not unusual to see as few as only 4 pure, organic search results on a Google page anymore.  The other results are things like Google Places (and you know there’s as many as 10 of them in total, right?).  What does that mean?

It means that if you’re not in the first 3 or 4 search engine results, you most likely won’t even be on page one of Google.  And if you’re not on page one of Google, you may as well not be on the net at all.

What I also noticed was that Google almost consistently displays search engine results on page one that have videos in them.  You’ve probably noticed it yourself.  If you want to see an example, look at “Tex mex food Houston”.  You’ll notice that the first three results are organic but everything else on the page is Google Places.

You’ll also notice that none of those first three organic searches have a video on them.  Imagine that…..in something as potentially promotable with video as food??!!  Actually the reason is that all three of those listing are directories.  Directories are hard to beat in SEO but I’m of the opinion that a private business (a food establishment) could make page one on Google very easily if they did even just a few things right………and had a video on their page.

So……what’s my point?

My point is that businesses need your help.  You already have valuable knowledge that Main Street businesses need and will pay for.

You don’t have to worry about finding the perfect affiliate product or penning a hot-selling ebook about dog training.  Why even try to compete in those oversaturated markets when main street America is lined with perfect business prospects who desperately need your knowledge about YoutTube Video Marketing and online video marketing right now.

As I’ve told you before (but I’m telling you again), you already know more than enough to make good money providing your knowledge, advice, consulting and/or services to just about any business in your local area.  What are you waiting for?!

Businesses need help in using online video.  If you don’t walk in and introduce yourself, odds are that either (1) somebody else is going to get their business and charge way more than you’d probably be happy with (imagine how that’ll make you feel!!) or (2) many of those business won’t be in business much longer (and I know you wouldn’t feel real good about that either).

If you only just read and absorbed a fraction of what’s in the YouTube Creators Playbook (direct from YouTube itself!) and my own YouTube Domination special report, and shared some of that knowledge with a few business owners, I’ll almost guarantee you you’d get some clients.

Why don’t you give it a try?  2012 can be a great year for you if you make up your mind to become a YouTube Video Marketing Consultant.  Video Marketing is one of the few wide open, low cost and high income potential fields you can get into for virtually nothing.

Meanwhile, from me and my wife and my entire family, I want to wish you a very Merry Christmas and a Happy New Year.  Until next time,

Be BOP,

Thom McFadden

Well, I’ve got another simple but valuable tip to share with you today.  I’m talking about YouTube Captions and Subtitles.

YouTube Captions and Subtitles are basically just the dialog of the video in a textual format.  It’s similar, I suppose in some ways, to annotations except in the manner they’re entered, where they actually appear on the video itself and the ‘juice’ that YouTube and Google gives them.

Before I say what more about the work process I first want to tell you what experts think is the value of YouTube Captions and Subtitles.  The value is that YouTube reads them.

They are actually a way of telling YouTube and Google what your video is about.  And that’s good for your video SEO, right?

Sure, you could say, “Well Thom….isn’t that what YouTube Title, Description and Tags are supposed to do?”

The answer is “Yeah…..” but the fact is that YouTube and Google simply put more credence to Captions and Subtitles.  Maybe that’s because they’re well aware that there’s lot of sly marketers out there who know they can put up a crap video and title and tag it as something from the Royal Family…if they want.  As of yet, they apparently don’t feel that people are as likely to ‘fudge’ on Youtube Captions and Subtitles yet.

Another thing is that videos that have Captions and Subtitles always get higher ranking by YouTube and Google.  Want to know why?

Here’s why:

One reason is that YouTube captions and Subtitles make your content readable to people who are hearing impaired.  That’s obvious.  But did you know that 60% of YouTube views come from foreign countries (i.e. non native English speakers).

So…think about it.  Considering that 60% of YouTube views come from abroad (i.e. non English speaking viewers) doesn’t it make sense that YouTube would push to the front of the line those videos that those viewers will find easiest to understand?

Fact is, there’s lots of people who, while they’re not totally fluent and conversant in English, they can read it reasonably well.  Captions and Subtitles enable you to give those people a fighting chance to get something out of your content..

But don’t forget that your YouTube Captions and Subtitles don’t have to be in English.  They could just as easily be in Dutch or Swahili or Tagalog or Russion…..all the better.  Those people have money too, right?!

And you can also have Captions and Subtitles in other languages and multiple languages.  That means that you can really reach a very broad geographical range of views if you take the time to add YouTube Captions and Subtitles.

Now….the actual process of adding YouTube Captions and Subtitles is a bit laborious but not overly so.  There’s a special application you have to sign up for and allow access to your YouTube account.  It’s all right there in your YouTube dashboard and I know you can figure it out.

You can see the YouTube Captions and Subtitles feature by going to any of your videos and clicking on “Edit Info” or “Edit Video”.

My point here is that YouTube Captions and Subtitles can, if used correctly, get your videos seen above any others that might, in all other respects, be very similar.  They could give you a ‘winning edge’.

Remember my oft mentioned examples of being a YouTube Local News Anchor?  Well, a lot of communities in the US have large and responsive non English speaking communities.  Using YouTube Captions and Subtitles can help you reach them.

A wise man once said that if you can enjoy an extraordinary lifestyle if you’ll do what ordinary people are not willing to do.  Using YouTube Captions and Subtitles is like the difference between investing at 4% vs. 4.5% over a period of time….it doesn’t seem like much….but it adds up.

Think it over.  Better yet…..try YouTube Captions and Subtitles.

Til next time
Be BOP,

Thom

I’d like to do a little prognosticating today. I’m going to put on my ‘guru’ hat and make some predictions.

I think in the very near future Google is going to do some very interesting things to link some of its major properties together in such a way that, if used correctly, will give you a very commanding position in Google SERPs.  I’m speaking specifically of YouTube and Google+.

Were you aware that Google+ now has a button whereby you can put YouTube videos not only on your Google+ but also into your Google Hangouts?

Yes, you can.  And you can actually have up to 10 in your Google Hangout with you…all viewing and discussing that video at the same time.  Imagine how that could be used by a local business?

Normally I talk about YouTube here, right.  But the more I think about it…….the more I realize that you just can’t separate YouTube from its ‘daddy’ Google.

As they say, “Like Father….like son.”  It’s like a father and son family business.  And….there’s no denying that Google and YouTube are the ‘cocks-of-the-rock’ in their respective niches.

What does this mean to anybody interested in using online video?

To me, it means that you’ve also got to know something about the innovative new and different ways that YouTube videos can be used.

If you want to make money with online video I think you’ve got to be open minded and flexible enough to not limit yourself to only thinking about YouTube videos in the traditional context of one video at a time….a la carte…..and maybe a YouTube Channel.

I read an article the other day that made a lot of sense to me.  It basically said that Google has realized that everybody is always trying to ‘game’ Google……i.e. to figure out what their magic, secret formula is, and then try to work a short-cut around it.

The article suggested that back-links, thus far considered one of the most critical things in getting high SERPs on Google, might not be quiet as important in the future.  The article point out savy internet marketers know ways to get massive numbers of back-links in a hurry….back links that may or may not have any relation to real readers.

Google is well aware of that too.  So if back links become weighted less in the formula, what could replace them?

Before I suggest an answer to that, let me ask you a question:  ‘Do most people prefer to read web copy or do they prefer to watch videos?’  The answer of course is, ‘most people prefer to watch videos’.

Now….if you just happened to own the hottest video sharing site on the net (YouTube) and the biggest search engine in the universe (Google), wouldn’t you try to link them somehow?

Voila!  Enter….the new options of Google+ (Google’s answer to Facebook…right?) with its options of pulling in YouTube videos and putting them in Google Hangouts and adding “Google +1’s” to them as evidence of being liked by real people.

Google first and foremost wants to know what real people are interested in and that’s what their Google +1 Button is all about.  They designed Google+ with all the slickness and ease of operation that made Facebook so popular and now they’re allocating major resources to put in place a platform that’ll enable them to keep track of what kind of videos people like the most……YouTube Video, Google+ and the +1 Button.

Can you see all that working together like I can?

The other thing to not forget is that Google hasn’t really reached their stride in monetizing YouTube videos yet.  But they want to move more in that direction and they surely will.  The question is…..will YOU be ready.

I’ve said it once but I’m going to say it again.  You could make a legitimate, big-time business simply by showing local businesses how to use YouTube videos, set up their YouTube Channel, and (now I’m going to add) how to integrate that all into Google+.

I’m making an effort to learn more about that myself so keep your eye on my blog here.  I’ve got some big changes coming down the pike that I think you’ll enjoy.

Til next time

Be BOP

Thom

With YOU as the Anchor

Hi YouTube nichecelebs.  I’ve got a brainstorm idea I’d like to share with you today that I think you’ll like.  It might not be for everybody but for some of you, I think it’ll be perfect.

You know, one of the problems that people in the internet marketing niche have is finding ways to apply this internet marketing stuff they’re always learning to the ‘real world’ …..especially in a way that could realistically make some money, right?

If you’ve been following my articles here on Lifestand, you know that my general topic revolves around how to reveal the real YOU, using video and YouTube, in such a way as to brand yourself and build a marketable commodity.  My thinking is that starting your own YouTube Local News Channel would be a fun and very effective way to do that.

Think about it!

You’ve got a great ‘in’ to talk to local businesses.  Every business is always looking for more publicity, isn’t it?

If you’ve got a YouTube ‘channel’ that features local news and you’d like to do a video news article about their store, business or service…..99% of businesses would jump at that opportunity.  Doing such video news articles would be especially easy for you too because you’re really just asking questions and the (slyly) nudging the conversation along with your comments.  EZ Peasy, right?

Plus, eventually, if you handled it right, you’d be setting yourself up for subsequent sales of other types of advertising and web services.  Businesses know they need all these things but they don’t know (1) who they can trust and (2) they don’t’ know who knows what they’re doing and is affordable.

You could get a good, appropriate domain name, set up a site and then offer some free ‘features’ on it to get started.  Odds are that as soon as that business owner who you did a video for sees event he first new customer come in, they’re going to be calling you up begging you (and willing to pay) for more publicity.  From there it’s just a matter of your creativity.  I think you’d be crazy to not take constructive advantage of the connections you’d be able to make coming in from the ‘news’ angle.

Trust me, these business owners don’t have time to come up with the kind of creative ideas for news stories and ‘features’ that you probably already know how to do.  Just always ask yourself, “What would I want to know about this business?”  Those are the questions you want to answer for your viewers.

Also remember that Google is very positive towards ‘local’ news. You’ve got to optimize the content correctly but that’s not hard to do and if you do it correctly, those videos will rank very high on Google.  Of course, you’d probably also want to learn something about Google Places too because having good pictures and videos (and citations) is what pushes Google Places listings to the top of their class.

If you’re a little bit nervous about being a news anchor, don’t be.  You’re just talking about local ‘stuff’.  What could be more natural.  Of course, you can always pick up my book, “Acting For Real” or the Acting For Real special offer that pops up on my site.

Anyway….that’s my idea.  Are you going to take it and run with it?

Til next time,

Be BOP

Thom

I was thinking the other day about how this whole internet and video experience can sometimes be sorta a lonely thing.  I mean, I know that as much as I love YouTube and internet marketing and entrepreneurship in general, I’m still in the minority.

Even in my case, living in Hollywood, very few of my friends are into exactly the same niche that I am.  I’m sure the same thing applies to you and where you live. So how do we find people of ‘like mind’ to collaborate with and mutually support?

In absolute numbers I know there are a lot of people who are into video and internet marketing but I also know that they are still a small percentage of the total population and it’s hard to find and ‘meet up’ with them.  It seems like we read about them all the time on the internet but we never seem to ‘bump into’ them.

And then I thought, “Meetup!!!  That’s it!!!”  Meetup.com is an organization that’s perfect for finding people of similar interests.

Have you ever heard of www.meetup.com?

Meetup is an online community where people can find and join local groups of people, referred to as “Meetup Groups”, who get together on a regular basis to discuss, enjoy, and share the specific topic of their group.  In addition to the local meetups, which are held at local eateries and social gathering places, they also have very nice websites where the members interact.

You can find a Meetup group for virtually anything……e.g. classic cars, accounting, religion, photography, chess, fortune telling, cat lovers, acting, internet marketing, video and….. YouTube.

Yeah that’s right.  There’s actually a bunch of YouTube Meetup groups scattered all around the US.  I saw them mentioned on the YouTube site a few months ago and thought it would be a good thing to mention to you.

Here’s the link.  Why don’t you check it out and see if there’s a YouTube Meetup group in your area?  I think that you’d find your own creativity began to manifest even more if you could link up with people of similar interests.

You could perhaps participate with them on some of their projects and they could help you on yours.  As I’ve said before, the most important aspect of this YouTube stuff is just ‘doing it’ and having somebody to share the fun with is always a big boost to taking action and getting things done.

Til next time…

Be BOP

Thom

You see, there’s very few needs that today’s consumers have that can’t be meet by more than just one particular product, service, person or process.  In spite of the current economic crunch we’re all seeing today, there’s still a lot of goods and services around.  Consumers have options…and they know it.

If your message to your market focuses only on the urgency of them spending money with you, they’re usually going to just naturally assume that your motivation is primarily profit.  I can absolutely guarantee you that if, on the contrary, they feel like they know you and they can be convinced that you have a deeper, more subjective, more community oriented reason for wanting their business, and they’re going to be more apt to spend money with you (i.e. than with the ‘other’ store that they perceive ‘just wants their money’).

I’ve been kicking some ideas around with some friends of mine for a product that’ll be specifically addressed to the person who wants to use online video (and particularly YouTube Online Video) to make a stronger connection with their market.  And one of the key principles of it, I feel, is that there are 3 core objectives you’ve got to get across to the viewer during your video.

What are they?

Glad you asked.

The first thing you’ve got to get across, and get across immediately in 20 words or thereabouts, is, what is your Unique Selling Proposition (USP).  That’s a term that was popularized several years ago by…somebody…but what it means is, ‘what’s so special about your product or service that I should buy it?’

One example of that, for example for an airline, might be, “Passenger Boarding that’s as easy as walking from one room to another in your house.”  Doesn’t that create an image in your mind of something that’s a lot easier than airline passenger boarding actually is on most air trips today?

After you do that, the second part of my process is that you’ve got to open their mind up by giving them two stories so that your idea gets implanted in their mind.  And you do that with stories…two stories.

One of the stories should be what I call the Nightmare Story and the other should be what I call the Dream Story.  The Nightmare Story helps them visualize what problem or uncomfortable situation it is that your product or service alleviates.  In the case of an airline, it could be a story about a very tedious airline boarding experience that you had.

Then you want to follow that with some sort of statement or mental trigger to help them visualize what airline boarding should really be like…how easy, smooth, hassle-free and quick it should be.

In your video, your simple task is to find the words to create this mental picture.

The third and last thing you want to do in your YouTube online video is to give the viewer a ‘takeway’….i.e. some kind of ‘tip’ they can take and use right away.  This will cause them to actually become a customer of your ‘free stuff’ immediately.

That’s the first step in using YouTube Online Video, or any other brand of online video, correctly.  Once you get over that aspect of bonding with your customers and potential customers, then you can go on to make available to them videos about the other benefits of your products and services.

Just remember, everybody today has a ‘what’, a product, something to sell.  But you’re wasting your time trying to ‘sell stuff’ in the same way that everybody else is.  That’s why online video is so powerful.  If you can learn to use online video to ‘connect’ with your customers and potential customers, you’ve got all the power you need.

That’s it for now!

Til next time…Be BOP,

Thom

I hope you’ve been well.  Have you been making any videos?  I sure hope so because video continues to become even more prominent in online (and offline) marketing of all sort.  I’m speaking especially of the YouTube Online Video Resume.

As you’ll remember, I recently mentioned my idea of helping our returning US military service men and women learn how to use YouTube online video resumes to make resumes to help them in their job search campaigns when they get back to the US.  I’m continuing to work on the idea of the online video resume and have received great support and encouragement from several different sources.

I’d like to discuss the idea little more today.

If you’ve ever looked for a job and had to ‘bear’ all that ridiculous stuff with trying to describe a job that you obviously didn’t like, or otherwise why would you be leaving it…..you know how hard it is.  And if you’re smart at all and understand how human nature really works, you know that people who hire always hire people they ‘like’.

“Qualifications”, whatever that really means, is just a way for them to justify a decision they already made emotionally (i.e. they ‘like’ you).  The YouTube online video resume is a great way to accomplish both tasks at the same time with a totally free tool…..YouTube.com.

But here’s the deal with online video resumes!

With online video resumes, you can show what a cool, nice person you are.  The trick is to be able to infuse your video resume with references to your qualifications in such a way that they aren’t boring and dull.  It’s not a skill that comes naturally to most people but it can be learned.

One of the problems that our troops coming back from Iraq and Afghanistan are going to have is that it’s going to be difficult for them to explain the relationship of their war zone survival and leadership experiences over there to the requirements of jobs here in the US..  But make no mistake about it…..today’s military is very high-tech and very management skill oriented.  It’s not easy to get promoted.

My new program, “Jobs Just 4 Vets”, is going to show veterans how to use YouTube online video tools and techniques to explain the relevance of those skills from their experiences in Iraq and Afghanistan that are relevant to today’s job market.  It will teach them how to portray their skills visually, with video, in a way that makes them stand out above their competition for the job….the vast majority of which will be nothing but pieces of paper on somebody’s desk.

I think that employers today are looking for leaders and people with leadership experience and/or potential.  On the one hand the job prospect has to be careful about not portraying too much individuality (depending on the character of the job of course).  They have to remember that they’re always going to have a boss somewhere.

But, on the other hand, businesses also need innovation to survive in today’s competitive market.  If anything, anybody who survived a tour to two in Iraq and/or Afghanistan, is very likely a good follower and a leader.  Being able to explain, with a YouTube online video resume, their dual ability to be a team player but also have the capability of making decisions and lead others is something that will help these returning vets run a time and cost efficient job search campaign.

I know of one fellow who actually used a video resume quiet effectively to get a job as a teacher in S.Korea (teaching Englsih).  He did it not once but twice!  And if you Google “video resume” you’ll actually find a lot of sites that discuss that subject.  So it’s not totally new.  I just think nobody’s really focused on it with YouTube and for this particular market.

I’m putting the finishing touches on my new program, “Jobs Just 4 Vets”, right now and it’s really something I’ve found great joy in doing.  I might have some nice little affiliate logo’s or widgets or something….i.e. something you could put on your blog or website if you’d like to help me in this endeavor.  If you’d be interested in being part of it and helping in any way, just reply with a comment on this post (down at the bottom).

I’ve always said that online video, and especially YouTube.com online video (because it’s the #1 online video sharing site in the world), has a lot of very practical uses.  This project is a clear example of that.  You, of course, could copy what I’m doing for some favorite cause of your own.  But no doubt about it….Youtube online video rocks.

That’s it for this time

Be BOP

Thom

The YouTube online video resume can be an effective and reliable weapon for our troops returning home from Iraq and Afghanistan.  Say or think what you want about those conflicts….no one can deny that these young men and women of our US military took the ultimate risk to do something they thought was right.  They need help right now and the YouTube online video resume is a free and effective tool that can help them get jobs when they come back home.

It’s no secret that the US job market is rather ‘soft’ right now (to say the least!).  Now, these returning veterans need all the help they can get to re-integrate back into the US economy.  Many of them come back with not only advanced technical, managerial and administrative skills but also that most elusive of skills…..leadership ability…and our country is in sore need of effective leadership right now.

The YouTube online video resume, utilizing the totally free resource of YouTube and online video marketing is a great way for them to maximize their chances of getting a job as quickly as possible in a very tight job market.

I’m working on a project right now that I hope will help some of these troops get back into the ‘employed’ column as rapidly as possible.  Everybody knows what a ‘drag’ it is to go job hunting.  It’s never been fun but I’m going to be offering totally free coaching to our returning veterans on how to maximize their job hunting exposure and impact on the job opportunities that do exit.

I’ve been saying for many months now how effective YouTube video is in helping the digital-age business man and woman make the vital connection with their market that precedes actually doing business.  It came to me, in a flash, several weeks ago, that the same YouTube technology and online video marketing methods that are being used so successfully to sell goods and services in the US consumer marketplace could also be used to help our US military servicemen and women get jobs.

Actually, when you think about it, it’s not much of a stretch of the imagination that YouTube online video can be effective in helping people get jobs.  Politicians and entertainers have been using YouTube online video very effectively for several years now.  So….it only makes sense that a YouTube online video resume could help our returning troops get back into the US job market ASAP.

I’m still putting the finishing touches on my program so I’m not ready to reveal all the details yet.  But I’m very excited about it and several of my close friends and collaborators are too.  I can hardly wait to tell you more about it.

In the meantime, if you know anyone coming back from Iraq or Afghanistan let me make a request to you.  Ask them if they’re going to be looking for help getting back into the job market.  If they are…..suggest to them that they subscribe to our blog (here) and be ready to take advantage of some free help that I’m going to be giving them on how to use free YouTube tools, and my free coaching, to get back into the ‘employed’ column again..

I’ve helped countless students in Hollywood and real-life business use video to ‘win’ in their respective niches.  Now, I feel really “pumped”, challenged and honored to be able to use my acting coaching and presentation skills for this purpose that I think is so noble and well deserved by our troops returning from risking their lives for me…..and YOU. They need our help and I’m going to definitely do my part.

American heroes are coming home.  Our Vets need jobs.  Unemployment is a problem that cannot be solved over night but we have to start somewhere.  We are calling it “Jobs Just 4 Vets”.  It’s a project that we can all be part of, that can help our vets get back on our feet.  It is a project that can truly help vets find a job, a project that states we care and thank you for your service.

For more information on becoming involved in JobsJust4Vets.com as an adviser, service provider or in another capacity, please contact Thom McFadden at: Thom@jobsjust4vets.com

Check for more information on the YouTube Online Video Resume.

Trick or Treat, candy please or you got candy? Halloween is YouTube marketing at its best you will see so many YouTube videos about Halloween and that is why i want you to go back and read the blog post http://www.lifestand.com/youtube-video-marketing-tent-pole-events/

Halloween has constantly been a holiday’s trip stuffed with anonymity, magic and fallacy. It started as an end-of-summer pageant throughout which individuals experienced particularly near deceased relatives and friends. For these gracious spirits, people set places at the dinner table; left delicacies on doorsteps and along the facet of the road and lit candles to give a hand loved ones comprehend their way back to the spirit world.

People normally put their efforts devotedly for preparation of celebration and parties. People may construct full-scale replica graveyards or prisons and invite folks from the vicinity to seem at their creations or enjoy a themed party. People might manage fancy dress  for adults or youngsters.

Halloween, in “Acting For Real” is about indulging in the wonderful world of role playing. Now I’m not referring to your typical French Maid and demanding boss kind of role playing. BUT that is a lot of fun.

In the “Acting For Real Course” I talk about the beauty of  role playing is that you get to be anyone you want, and that usually means that inhibitions slowly diminish into nothingness.Halloween is a lovely opportunity for most  to get in concert and be really creative and a bit pleasure-seeking. it’s an annual holiday that basically begs for parties.

Check out this video my son’s made for last Halloween

It has all most 900 thousands and it will grow every year. That’s,- YouTube video marketing!

Halloween Offer: No Tricks, Just Treats!

Grab your ghouls, put on your costume, and check out some treats that will save you so much time and money you’ll be howling at the moon.

Treat yourself to a Boo-tiful offer and save $$$ when you purchase the “Acting For Real” Fast Start Program” and—

you get Me for a 2 hour sessions on how to make effective Videos for no additional charge.

Hurry! This offer ends with the Witching Hour on Oct. 31st, 2011.*

Be Bop!

PS. I will feature the best Halloween video on my blog and give a 1st prize of $50:00 and 2nd $25:00 and 3rd $10:00

But you have to have the “Acting For Real Fast Start Program” to win.