Posts by Thom
Getting inbound links with video TBA
0Hi Video Superstars! I hope your Spring is shaping up nicely and you’ve been practicing your online video marketing techniques as much as possible. Today I’d like to share with you a ‘best practice’ of online video production that I was reminded of just recently. If you’ll take it to heart, it’ll give your online marketing videos a competitive edge as you build your video empire or produce videos for your clients.
First of all here’s an interesting article that I saw over on the always excellent site, www.reelSEO.com . Christopher Rick did an analysis of info from another excellent site, www.seomoz.com. Whereas I’ve talked to you about the on-page techniques of optimizing videos, Rick was focusing on the often overlooked aspect of how video effects getting other people to link to your site because of the quality videos on it.
Planning Ahead For Your Video Thumbnail
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Hi Video Superstars….I’ve got a reminder and a tip for you today and I’m going to get right into it.
I’ve been mentioning it a lot but I think it’s important to say it again so you don’t forget how important it is.
Everyone pretty well agrees that online video and proper video SEO is becoming more important and more valuable. One of the reasons video SEO is becoming more valuable is because certain other methods of on-page optimization(OPSEO) that have been very popular for a long time are now becoming less important in the Google algorithm.
I’m speaking specifically of backlinking. Backlinks are still valuable but Google has caught on that there’s a lot of ways backlinks can be artificially built. They know that there are backlinking services that do it (and very cheaply too).
A Simple Video Production Tip
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(How Do You Eat An Elephant?)
It shouldn’t come as a surprise to find out that some people get really, really nervous about doing recorded video interviews. You might even be such a person. If you are, I’ve got a tip that tip guaranteed to make it a lot easier.
You’ll remember that I’ve emphasized how valuable it is for your prospects and customers to know you as an individual, right? Well, video interviews are a great way to do that. It’s a technique that will work for you and/or you video marketing clients.
The Expanding Market For Video Content
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Hi Video Lovers. I hope you’ve been well. I’m taking a slightly different tack in today’s post. What I’m going to do is draw some news from another source and just make some expanded comments on it.
First of all, you’ll remember that I’ve made the comment that you’d be very wise to learn how to create video content. I made that suggestion because it’s obvious that as YouTube evolves they’re going to need more and better content. Now, the market for video content shows signs of getting even bigger with the addition of a new player getting into the video content business.
Online Time Management….How’s Yours? Part 2
0In this post we are going to continue discussing Online Time Management….How’s Yours?
Remember what I said in a recent article. Most people just don’t take enough action. They don’t need more technical information. They need more action. They need better control of their own potential and thereby their own destiny. They’re like a powerful engine that needs a starter.
The better you can know yourself and control and harness your passions and your creativity the better off you’ll be. You may need more technical knowledge, you may need more ideas and creative knowledge or you may need more of the kind of attitudes and habits that I teach people how to develop in my recent book (it’s in ebook format), “Personality, Personality, Personality”. In that ebook I teach you how to develop personality traits that attract success. You can get more information about that book on my website, www.lifestand.com.
Online Time Management….How’s Yours?
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Hi Video marketers! I hope ya’ll are doing well. I’ve got some advice for you today. No special techniques or anything. But just some advice that might make some decisions easier for you.
If you’ve been on the internet for any length of time at all you know how much information there is. It seems every page is full of distractions. I’m sure you’ve sometimes asked yourself the question, “Where did all the time go?!!!”, right?
Introducing Video to your warm market part2
0In this post we will continue discussing 5 Tips To Introduce Video To Your Warm Market.
4. Remind them that ‘a picture is worth 1000 words, really……I’d say it just like that. I’d say, “Sure Mr.Jones, I understand exactly what you mean. But your time is worth money isn’t it? (WFA). When he/she says, “Yeah, it sure is” you need to say “Well, online video marketing saves the customers time, it’s a good deal cheaper and it’s a heck of a lot more entertaining.” You can then elaborate as necessary to impress upon them that potential customers are much more likely, nowadays, to look at a video than to read something in print
5. A general hesitation you’ll find is that many business owners don’t know where to start. Just remember that you might have to dig a little bit in the conversation to get them to say that. You and I know that’s just a ‘stall’ and not a real objection but don’t fall for it. You’ll not only lose a potential sale but also cheat the potential client out of an opportunity to improve his/her business.
5 Tips To Introduce Video To Your Warm Market
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Hi Online Video Producers. I’m back today with something that I hope will give you a better understanding of what it’s like out there in the field when you’re marketing your online video services. I think if you’ll take it to heart you’ll have better luck in your face-to-face encounters with potential customers. And after I give you that information I want to elaborate a little bit on something I told you recently.
1. Once you get good at opening up conversations with potential customers (AKA: business owners), you’ll no doubt notice that of those people who don’t seem too interested at first their hesitation generally boils down to two main areas. First: they don’t see how online video is worthwhile to them and secondly: they really don’t know where to start. You’re especially liable to hear this if talking to a business that’s doing OK already.
2.Try the idea of ROI (Return on Investment) into the conversation. Business people understand that term, and it usually hits home and gets their attention pretty well. What I’d tell them about video marketing is that the ROI is very good because all the tools are cheap or free. We’ve talked about that factor previously so I won’t go into it.
In Video Marketing and Acting for Real. Action is the lifeblood of success. …. Action Rules!
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Hey, video marketers. Thom here……with a bit of motivation and some more creative thinking today that I think will help your career as an online video marketing specialist.
I was reading something about internet marketing today and this particular author specializes in web publishing. One of the salient points he made was that ‘action’ will win out over knowledge each and every time. He was referring to the fact that no matter how much you know in the way of facts and formulas, it won’t do you any good unless you do something with it.
In Video Marketing and Acting for Real. Action is the lifeblood of success. …. Action Rules! Part 2
0In this post we are going to continue discussing In Video Marketing and Acting for Real. Action is the lifeblood of success. …. Action Rules
I’ll bet you that you’ll find lots of videos already exist that concern some aspect of life and/or business in your local area. In the case of the larger towns you’ll find lots of truly ‘local’ YouTube videos whereas in the case of the smaller communities you might have to include the whole county in your search.
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