Archive for February, 2012

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Tracking The Google Giant

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youtubez 300x212 Tracking The Google GiantWatching a key player in any industry is always interesting and of course if you do it right you can even sometimes make some money off it.  One of the biggest factors in almost every facet of the internet today is of course Google.  Their latest move is one of their simplest but most interesting advancements in a long time.

You already remember that the internet is going more and more toward ‘video marketing’,? And you know that Google owns YouTube.  And you know that top rated videos almost invariably wind up on page one of Google.  The ‘game’ for marketers thus far has been trying to figure out how to consistently get videos ranked on YouTube because if videos can get ranked high on YouTube they’ll almost invariably be ranked high on Google too.

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Viral Video…Packaging Is Important Too Part 2

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film LOGO 300x135 Viral Video…Packaging Is Important Too Part 2In this post we are going to continue discussing Viral Video…Packaging Is Important Too

In the case of video marketing and viral videos, I think video marketers would have better luck getting videos to go viral if they were more sensitive to the following key elements of what I believe makes a good viral video:

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Viral Video…Packaging Is Important Too

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shutterstock 72412219 300x219 Viral Video…Packaging Is Important TooI’ve notice that one of the video concepts that has gotten a lot of attention for the last few years that video marketing has been a buzz is the idea of having a video that ‘goes viral’. Everybody talks about have a ‘viral video’ as if it’s some sort of Holy Grail of marketing.

I suppose having a video go viral is a good thing for one’s video marketing campaign but the other day I was contemplating why it is that so few marketers do have videos that go viral.

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